Club Membership and Loyalty programs - beneficial or just the best marketing scheme?
Posted by: ab
17th Feb 2023 09:55am
Eg I directed a friend to a particular automotive group for his car service. After the price was quoted, he was asked if he was a member, he said 'no, but I have a friend who is'; oh, in that case, let's say 'yes' and he was given the membership discount.
Eg I was a 'Privilege Member' to a hotel group. While I was checking in to the room I'd booked, I overheard a checkin in progress next to me for a non-member who was given a bump up in their accommodation. I didn't see the 'Privilege'. Naturally, I closed my account and destroyed the card.
Are we deluding ourselves when we think that there's an actual benefit that we couldn't have got just by asking?
Help Caféstudy members by responding to their questions, or ask your own in Café Chat, and you will get the chance of earning extra rewards. Caféstudy will match these and donate equally to our two chosen Australian charities.