Australian Made

Posted by: Anonymous

1st Jul 2020 11:29am

Australian Made has introduced a new advertising campaign, using the slogan “It’s never been more important to buy Australian than right now”. We wanted to see if this sentiment was echoed across the Cafestudy community. We asked our Cafestudy community if they are more likely to buy Australian made products; and how they identify products as being “Australian made”.

Many outlined numerous reasons to spend more if it means buying Australian products. There is also an obvious connotation of Australian products being of higher value and consumers are obviously willing to spend more for the perceived higher quality.

Australian products normally take care of quality, consistency and durability.

Australia has a high standard of food preparation then other countries so I feel that it is the safest way to go.

We prefer Australian because it is trusted and good in quality.

It’s a win to buy Australian made because the produce is known for their superior quality and high standards of production.

Consumers want to feel a sense of contribution, especially given the devastating events Australia has recently endured. Buying Australian made products allows for consumers to contribute to the Australian economy while feeling a self of self-gratification.

I love it when I can get an Australian grown or owned business that makes Australian made products as we are supporting our local community.

It has always been important to buy items that are made in Australia as I want to support companies in my own country Australia.

I’ve always made a point to buy Australian made and more so during these economic times when local communities need our support.

I believe we should support our farmers, producers etc when ever we can it helps keep our money within Australia

However, it is evident that there is confusion on what constitutes an Australian product, indicating an overwhelming need for clarity on product labelling. Many are experiencing difficulties identifying Australian made and owned products, with seemingly misleading labels.

It is however often hard to identify Australian made items 

We need to make good advertisement/ information about the label and the meaning of them.

What is disappointing is that it is hard to read some labels so you don’t know where they have come from.

Sadly I no longer trust the coding and logos.

Australian brands must be wary of their messaging and product packaging. Are you as a brand adapting these to align with the resonating desire to support local?

Brands must be clear and concise with their advertising and labelling of their products. Consumers understand that not every ingredient can be sourced from within Australia, but are wanting to know that they are helping the Australian economy bounce back and keep jobs in Australia.


Comments 13

mustang6000
  • 16th Mar 2021 04:44pm

Like others, I would prefer to buy Australian made and owned product, But there are 2 main hurdles;
1) Cost - A lot of them are more expensive, I am ok with paying a little more but when it get to over 10% i hesitate. I understand that small scale production costs more and sympathise with the producers. However a fixed income dictates that price has to be a big factor in purchase decisions.
2) I also get confused & frustrated with the labeling, to the extent I just buy nothing.

likes_2chat_2
  • 10th Feb 2021 09:05pm

Aussies are more aware and more particular in their purchase now. I read somewhere a few months ago what a difference $5 in our trolleys each week supporting Australian Made products makes a massive difference to our farmers and producers. I love the idea of looking after our own first

Rubytwoshoes
  • 2nd Dec 2020 07:12pm

Absolutely support Australian sourced and made products- we have to support our farmers and our economy. I have faith Australian products are subject to high-quality standards, and I have confidence in this, unlike products from other countries where the quality standards are quesitonable.

Dei
  • 16th Nov 2020 02:46am

I agree wholeheartedly. I do like the logo that shows how much of a product is Aussie made, grown or manufactured. If I can't get 100% Australian made, I can still buy products that are supporting the Australian economy and our producers, especially at this time. Although I have always tried to buy Australian, as I believe our produce is exceptional and our food handling practices well above the norm, unfortunately, the consumer pays a premium for this and to support Australia's higher wages.

s
  • 10th Nov 2020 01:42pm

I try and purchase Australian made especially food.
But yesterday Birdseye have been warned about putting Australian made on their fish fingers as they come from overseas. The government wants them to put on their fish fingers packaged in Australia instead.

chickenman
  • 23rd Aug 2020 08:20pm

i prefer Australian made products, but where does one find them?

Ashar
  • 15th Aug 2020 06:05pm

Other than food it is very hard to find Australian made items in stores. Many retailers choose not to stock them or falsely claim that Australia does not make them.

chickenman
  • 13th Aug 2020 09:53pm

Australia produces world class products and buying Australian made products supports Australian businesses

Captured
  • 11th Aug 2020 10:32am

I try to buy Australian Made, grown, owned produce and use Aussie companies and business where possible.
Some of the brands i grew up with that were Australian owned then, are now owned by large Overseas multi-nationals.
It would be nice to have a simple logo on all products that were completely and utterly Australian.
Australian owners, Australian made and/or grown materials/produce/ingredients, Aussie packaging, etc.
It is possible, but we as a Nation seem happy to just settle for the cheapest, not necessarily best quality and cheapest is often from Overseas countries.

PGS
  • 24th Jul 2020 07:41am

I buy Aussie made as much as possible. Sometimes there is no choice though.

Ashish46
  • 22nd Jul 2020 07:24pm

I prefer buying Australian product as it is better to prosper a country I am currently residing and earning from. Furthermore. I undoubtedly buy Australian made food products and edibles without any hesitation. It's just I get in dilemma with buying Australian made technological products.

Recky
  • 18th Jul 2020 01:34pm

As we emerge from the COVID-19 days perhaps it is time to reevaluate where we have industry. We have a new inland railway on the ease coast so maybe industries could be established nearby to that . This would re invigorate country towns

chickenman
  • 3rd Jul 2020 10:01pm

if we don't support Australian made and owned products there will soon be none to purchase. buying Australian made products is vital for the Nation to survive as an independent Nation.