Do sales influence when you start your festive season shopping?
Posted by: Caféstudy
12th Dec 2019 03:10pm
We asked our Cafestudy community to discuss when they thought it was too early to start shopping for Christmas and whether they take advantage of Black Friday, Cyber Monday or Boxing Day sales.
Black Friday is the name given to the day after Thanksgiving, which is held on the fourth Thursday in November. It was first coined “Black Friday” in 1950’s Philadelphia to describe the chaos following Thanksgiving, with many people flocking into the city for the annual Army v Navy college football match. Cyber Monday, which is held on the following Monday, was made to encourage Black Friday consumers to buy online.
American shopping holidays seem to be gaining popularity in Australia. According to Auspost, online sales from 25th November to 1st December grew 28.7% YOY from 2017 to 2018 - the biggest online shopping week in Australia’s history. Our Cafestudy members detailed how they were taking advantage of these sales to get a head start on their Christmas shopping.
There were, however, some members who didn’t buy into the hype of the sales.
Cafestudy members informed us of when they thought it was too early to start Christmas shopping, with the majority agreeing that it is. in fact, never too early to start shopping.
There were however, some Cafestudy members that begged to differ.
Technology has allowed for us to be able to take part in American sales such as Cyber Monday or Black Friday, with some Australian companies even deciding to take part in offering heavy discounts. As cost of living prices continue to increase, consumers need to be able to get as much value out of their purchases in order to save a little money during such an expensive time of the year.