Where to now in the supermarket war?
The latest news from Cafestudy
Posted by: Caféstudy
27th Oct 2016 10:46am
Click and collect, new competitors from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and we wanted to find out what you think.
What we found was that your responses paint a picture of rapidly fragmenting shopper behaviour.
You are disillusioned with the big supermarkets, and therefore loyalty to one is no longer the norm. This means that Woolworths and Coles can no longer take their duopoly for granted, with shoppers heading to Aldi or other stores to get what they want.
"I used to shop at only Woolies and Coles, but now I go to wherever the best specials are. If it means going to different shops, I do. Everything is getting so expensive now."
There is more choice available than ever before. An increase in the number of supermarkets and the fact that they are often clustered in the same area has made it easier for shoppers to split their shopping across multiple stores.
"I have Coles, Woolworths, Foodland, Aldi and IGA all within a short distance, and I am happy to shop around as needed."
You, the consumers, are becoming more demanding, prioritising quality and price over convenience and loyalty. With the increase in choice available, and the resulting ability to cherry pick from multiple stores, comes an increase in expectations of higher standards.
"I chase quality, then price. I am not loyal to any one supermarket, but I will go out of my way for specific products."
Going forward, the implications for Australia's supermarkets are clear – it is becoming harder to satisfy grocery shoppers today. Shoppers have choice and choice gives them power. It's now up to the supermarkets to listen and provide the quality and prices that you want.
What we found was that your responses paint a picture of rapidly fragmenting shopper behaviour.
You are disillusioned with the big supermarkets, and therefore loyalty to one is no longer the norm. This means that Woolworths and Coles can no longer take their duopoly for granted, with shoppers heading to Aldi or other stores to get what they want.
"I used to shop at only Woolies and Coles, but now I go to wherever the best specials are. If it means going to different shops, I do. Everything is getting so expensive now."
There is more choice available than ever before. An increase in the number of supermarkets and the fact that they are often clustered in the same area has made it easier for shoppers to split their shopping across multiple stores.
"I have Coles, Woolworths, Foodland, Aldi and IGA all within a short distance, and I am happy to shop around as needed."
You, the consumers, are becoming more demanding, prioritising quality and price over convenience and loyalty. With the increase in choice available, and the resulting ability to cherry pick from multiple stores, comes an increase in expectations of higher standards.
"I chase quality, then price. I am not loyal to any one supermarket, but I will go out of my way for specific products."
Going forward, the implications for Australia's supermarkets are clear – it is becoming harder to satisfy grocery shoppers today. Shoppers have choice and choice gives them power. It's now up to the supermarkets to listen and provide the quality and prices that you want.
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Comments 9
Jethro
We were once glued to Coles but since retiring have discovered Aldi, can get all we want from them and save a few dollars at the same time, have found their meat to be very good and the fruit
and vege's as good as any available anywhere
mausy
Great choices for supermarket shopping.. I'm pretty happy with the offerings..
apple_barbara
I used to shop at Woolies, mainly out of habit. But now I find Coles seem to be in front with their shopping lines. They seem to have what I want, whenever I want it.
BILL
I like to shop around for bargains . Sometimes Aldi has items that are cheaper than Coles of Safeway. Sometimes Coles is cheaper and sometimes the butcherhas cheaper meat than Aldi ,Coles or Woolworths
Anonymous
Aldi is nice and cheap
Kalidjah30537507
super88
Coles and Woollies may regret promoting online ordering and home deliveries. International companies may well enter this market and ope central depots with few if any shop outlets , combine with courier services to deliver. Economies and product options may well increase competition for all supermarkets
PGS
It's hard & very time consuming to go through the 'specials' each week for each chain to see who has the best prices...
mcgore
From my perspective, I really only shop at the supermarket for grocery lines, I support the local butchers and greengrocers for fresh produce.