Do you like Facebook 'Likes'?
Posted by: Caféstudy
11th Oct 2013 04:14pm
We asked you....have you ever ‘liked’ a company’s Facebook page? Why and what prompted you to do it?
Some of you refuse to ‘like’ anything, because of concern over privacy issues, and the feeling that the more pages you ‘like’ the more ‘rubbish’ will clutter up your Facebook feeds. However for those who do, there are two clear reasons you will ‘like’ a Facebook page, and Ziah sums it up well – “Freebies, or decent competitions....or a deep, abiding love of the product/company.”
Likes are either genuine....where the company has to mean something to you, or used as a means to collect free samples or enter competitions to win stuff. “I ‘like’ a facebook page or ad because I like it. Whether I like the product or I like the company, it’s a way of showing how loyal we are to the product or company” says bhayu. It is a way of showing affinity with a company or brand.
There are also many of you who use the ‘like’ button to enter competitions or get discounts – although you are weighing up the benefits against the increased number of items on your Facebook feed. There are mixed opinions as to whether it is worth putting up with the extra clutter it generates for a few freebies!
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