What annoys you the most about advertising?
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Posted by: Caféstudy
31st May 2013 03:44pm
There are many ways in which advertising can annoy you. Too loud, too long, too repetitive, too confusing and unclear, too in your face, too much of it......the list goes on.
So out of all these possible irritants - what is THE most annoying thing about advertising? We asked some of you what you thought, and the contenders for the title are as follows:
1. Adverts that are trying too hard – overcomplicated adverts leaving you confused as to what exactly is being advertised and what the whole point of the ad is.
2. Patronising adverts – also annoying is the other extreme; adverts that seem to treat you as if you are only able to understand basic simple messages and humour.
3. Intrusion – door knockers, telephone calls, ‘pushy’ people in shopping centres trying to sell you something. And ads popping up when you are trying to read something online or access a website.
4. Dishonest and insincere adverts – something for free? Yeah, right.....
But the clear winner is......
5. Repetition!The same annoying messages, tunes and images over and over and over again. Even if you liked them to start with, the sheer frequency of hearing or seeing them eventually drives you mad. But do you remember these ads? Oh yes - of course! And isn’t that the whole point of advertising?
So out of all these possible irritants - what is THE most annoying thing about advertising? We asked some of you what you thought, and the contenders for the title are as follows:
1. Adverts that are trying too hard – overcomplicated adverts leaving you confused as to what exactly is being advertised and what the whole point of the ad is.
2. Patronising adverts – also annoying is the other extreme; adverts that seem to treat you as if you are only able to understand basic simple messages and humour.
3. Intrusion – door knockers, telephone calls, ‘pushy’ people in shopping centres trying to sell you something. And ads popping up when you are trying to read something online or access a website.
4. Dishonest and insincere adverts – something for free? Yeah, right.....
But the clear winner is......
5. Repetition!The same annoying messages, tunes and images over and over and over again. Even if you liked them to start with, the sheer frequency of hearing or seeing them eventually drives you mad. But do you remember these ads? Oh yes - of course! And isn’t that the whole point of advertising?
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Comments 23
jaydee
Being on the pension goes a long way towards ignoring all advertising but after so long on this earth I have learned that ads are mostly lies & it annoys me hugely that women in particular are sucked in by their dishonesty. More should use their devices to research the truth, something we couldn't do when I was young. I do everything I can to avoid looking at ads.
Anonymous
Repetition ad Patronising advertisements are very annoying.
shelle;)
It annoys me when adverts pop up they are on everything tv, billboards, games on phones it doesn't matter where you go there's always 1 in sight the should decrease the amount of ads then people might actually watch tv and play games etc.
aedna
Sorry I don't agree that they work. I switch off by way of mute button, channel change. Often I get up and something eg, prepare vegs for for meal, wash dishes, put laundry in machine, unload laundry, put on line. Are you getting the general idea. There are plenty of things I can do when ads come on. But they do treat us like we are imbeciles. I agree they are very annoying and the above is my way of coping. Even the ads about programs coming up are just as bad. Also don't you feel that if they have to push their products so much they can't be much good. As for women and beauty so much stuff we are supposed to put on our face, body or ingest. For me the most refreshing thing is a warm shower in winter and a cool shower in summer, works wonders for the self image. That and a cup of coffee in the morning and I'm right for the day.
Anonymous
Ads need to be amusing Too hard or pushed turns people off and they need to have a jingle or catch phrase
Anonymous
I really hate the long advertisement which talks about medicine of losing weight or health care products!! It's so disgusting and annoying!
Like the fourth point above, the diahonest and insincere adverts can't make me forgive!
Anonymous
They think that they know better what I need than me.
Hartmut
It seems that advertising people live in a different universe.
They have no clue how much they annoy people with their witless, mindless and repetitive, useless and too long messages.
Especially annoying are the TV ads of the TV stations to advertise their upcoming shows plastered over and during a program.
Salutia
I hate advertisers over trying. Annoys the hell out of me so much that I won't look at the brand - regardless- if an advert has annoyed me.
PGS
I was like that with the show 'Revenge'.
First the ads made it seem interesting, but then they were played so often for so long I really couldn't be bothered with it. Mrs watches/watched it, paint drying might be more interesting.
Generally though, it is repetition that kills it for me.
The other would have to be the excessive ads for 'industry funds super' where we are told all profit goes to members - except the several million we spend a year on ads, and the mutli millions we pay to sponsor a football team with YOUR money. Don't use them, either.
sweetknees
Hate door knockers & phone calls, but most of all hate it when you are watching a show on TV where the voices are really quiet so you have volume turned up & then an ad comes on & you get blasted out of the lounge room!
Nolswool1
What annoys me mostly is how the product never looks the same when you buy/get it. I watch the KFC ads and really want it but am always disappointed when I actually do buy the meal as it is NEVER as it looks on TV and I take a year or more to try it again
ceanna jane
4 dishonesty definitely.all fast food adds show these great big burgers and say that they are fresh but quite often when you go purchase one they are tiny,have no filling,have stale bread or old meat that is cold.I believe if your going to advertise something the purchased product should be exactly what they have advertised.
frilly
Actually it is true watch a view of the programmes that show you the making of adverts. The one I loved was the making of the big Mac.
Everything was carefully put in the bun as you can see in the ad but it is sone by a food technician who carefully puts each layer so it is very full at the front.
You do not see all around the burger it is slanted slightly towards the back. So every morsel of food filled the burger, She actually filled in tiny pieces from the fronts & added that dollop of salad dressing that you see ousing out that you Never see in a real burger
Food pictures like that are always done by these special. It does thw job you go & buy it LOLtechnicians
di
Thats why I LOVE the show called the checkout on the abc !
ebbybees
mostly the fact that the products do not live up to the advertizing promises a bit like politicians dont you think ??????
Anonymous
repetitive misleading and downright annoying
MaddiELF
I like advertising with a catchy song something short but sticks
bhealthybfit
Advertisements on Pay TV should be banned!
dav
yes too many adds on pay tv iv sinced cancelled my foxtel as im paying for adds not getting what I should be paying for they stated in sales they are ad free BULL-SHIT FOX TEL.
Anonymous
I believe that if tv being it pay or digital free to air schedule movies then it should be played ad free as your interest builds up and then they break after 5 mins of showing the movie and then 15 mins of ads!!!! My nephew ends up losing interest when children's movies are on.... True??
zhiqin
Agree!
Instnx
Yes, good point - There was a time when Pay TV first arrived with "No" advertisements, especially during movies - 1 of the reasons why consumers paid for this service!