Limiting expenditure
Posted by: EileenW1
7th Jan 2025 01:03pm
Our local community theatre has produced a pantomime/family style production every Christmas/New Year season for around 40+ years except during Covid. Until last year every session was sold out but last year the numbers were disappointingly down. However this year some performances have been cancelled due to poor bookings and other performances have been very poorly attended making the actors, crew and everyone connected extremely sad.
Is it that families no longer enjoy taking youngsters to see live theatre or is it all part of people cutting back on their leisure time spending? It is interesting to note, restaurants, cafes and bars have still been fully packed over this same period. What do you think is happening?
Is it that families no longer enjoy taking youngsters to see live theatre or is it all part of people cutting back on their leisure time spending? It is interesting to note, restaurants, cafes and bars have still been fully packed over this same period. What do you think is happening?
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Comments 1
jtmorri
If you were getting audiences and traction previous years, I would certainly put it down to cost-of-living pressures and having to cut back for the past two Christmas seasons.
If your marketing budget and strategies to target your specific audience hasn't change and if your prices have not increased then I'd say that is all it is.
One thing to keep in mind is to not repeat content and change something about it, as once a person has seen the production one year they may not wish to the next as they think it will the same again.
You have to keep building your audience base year upon year by targeting the younger families, so be mindful of where you do market. All the best.