Home brand vs named brand

Are there brands that you used to buy that are no longer in your local supermarket? What do you think of all these 'home brands'? Are they just as good as the named brands, are they cheaper, or are you still hankering after something in particular that just seems to have disappeared from the shelves? Give us your opinion.

Last reply: 21st May 2020 / 672 replies / Post by looklively



Posted by: littletoot
Posted on: 2nd May 2013

littletoot says: Whilst some home brand items are of a similar quality as branded produce. I have yet to find a home branded product that is better than a well known brand. Coles and Woolworths have definitely become a retail dulopoly, forcing small supermarkets to bankruptcy or at the very least to financially struggle to maintain competitiveness. With their homebrand goods they are now also forcing local producers and manufactures to the wall so that they can make bigger profits and control the manufacturing arms as well. None of the strategies of Coles or Woolworths are done with the best interest of anyone else but themselves. They sell imported items disguised as Australian made, because the box is packaged here. Now I notice they are almost replicating the better brands packaging to get shoppers to pick up home brands by accident, not to be noticed till the shopper gets home. The products look the same and have similar packaging and are intentionall placed on the some shelf alongside the branded product.As much as possible I try to buy the original product if it is made locally or in Australia in the hope that more businesses do not go broke because of the unethical practices of Coles and Woolworths. I have a very low income and can ill afford to do this, but I feel better knowing I have done as much as I can to support original brans. others may say it is a waste of time or that it is inevitable that all other manufacturers will eventually go, but I will know at the end of the day thatI did what I could to support the local businesses. I still don't understand how Coles and Woolworths have managed to get away with what they do. Any other company would have been strangled by law suits.

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