Posted by: Greenleaf
Posted on: 2nd May 2013
The evolution of the home brand products is a deliberate rip off aimed to eliminate or reduce market share of higher quality brand name products for the profiteering by supermarkets and the reduction in profits for farmers and input suppliers. This has been happening for many years. One personal example for instance: For many years I regularly bought Edgell canned mushrooms from my local Coles supermarket. This brand had three facings and was priced at around $1.15 for the small tin. One day I noticed it had risen in price to $1.25, then to $1.31 but there appeared on the shelf right next to it a 'Coles' tin of similar mushrooms for 98c. I have worked in supermarkets for a number of years and I could see that eventually the Edgell brand would slowly rise in price, have reduced shelf spacings and eventually be replaced by the 'Coles' brand. Sure enough, the Edgell mushrooms disappeared over several months only to be replaced by the 'Coles' brand but, at the Edgell price of $1.31. I think now it is around $1.50. This is only one example of the con that is happening in Coles and Woolies outlets I visit and it is happening on a large scale. IT is purely a con and consumers are possibly not aware of this blatant rip off. The quality is rarely the same, and now the choices are being eliminated. I refuse to buy the home brand products, purely on the basis that competition is being squeezed out and companies are going out of business, with many people losing their long term jobs because of this greedy ploy by the duopoly, which we have to put up with in this country. It is about time the ACCC got some teeth and did a better job of protecting the consumer, but more particularly the manufacturers of this country. A lot of the raw materials for home branded goods are being sourced from overseas which also, does not support our local farmers.