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Where to now in the supermarket war?

The latest news from Cafestudy

Posted by: Caféstudy

27th Oct 2016 10:46am

Click and collect, new competitors from overseas and price wars prompted by increasingly price conscious consumers. The supermarket category has been shaken up in recent years, and we wanted to find out what you think.

What we found was that your responses paint a picture of rapidly fragmenting shopper behaviour.

You are disillusioned with the big supermarkets, and therefore loyalty to one is no longer the norm. This means that Woolworths and Coles can no longer take their duopoly for granted, with shoppers heading to Aldi or other stores to get what they want.

"I used to shop at only Woolies and Coles, but now I go to wherever the best specials are. If it means going to different shops, I do. Everything is getting so expensive now."

There is more choice available than ever before. An increase in the number of supermarkets and the fact that they are often clustered in the same area has made it easier for shoppers to split their shopping across multiple stores.

"I have Coles, Woolworths, Foodland, Aldi and IGA all within a short distance, and I am happy to shop around as needed."

You, the consumers, are becoming more demanding, prioritising quality and price over convenience and loyalty. With the increase in choice available, and the resulting ability to cherry pick from multiple stores, comes an increase in expectations of higher standards.

"I chase quality, then price. I am not loyal to any one supermarket, but I will go out of my way for specific products."

Going forward, the implications for Australia's supermarkets are clear – it is becoming harder to satisfy grocery shoppers today. Shoppers have choice and choice gives them power. It's now up to the supermarkets to listen and provide the quality and prices that you want.

PGS
  • 6th Nov 2016 08:38am

It's hard & very time consuming to go through the 'specials' each week for each chain to see who has the best prices...


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