Posted by: Jonda
Posted on: 18th Apr 2015
Hi artickitten, yea, it seems to be the trend of the days to come with home brands flooding the supermarket shelves, but I'm not sure I would agree with you that home brands are as good as the named brands. My personal opinion as to why the home brands are flooding the shelves is more to do with cost-cutting. I don't believe supermarkets have the interests of the consumers as at heart in doing this, rather it is more to benefit them in terms of cost-cutting.
I think they need to put some serious effort into improving and up-grading the QUALITY of their own brands, one eg would be to use if not 100% Australian produce, then at least a sizable amount of it; and improve their labelling in respect to colours on packaging, I mean with something that is quite eye-catching that would draw me to it at first glance ( which can at least relieve the boredom of standing on the aisle reading to see what they're selling me). Personally, I think I will put some serious effort into filling my shopping trolley with home brands once supermarkets take some steps into using locally grown produce and also improve the quality and taste of their own brands.
Having said this, I must give it to Coles that their own Coles brand Ice Cream varieties are really nice, if not better than some of the named brands.
. If supermarkets were into promoting local industry, why then not use at least a larger portion of (if not totally) Australian grown produce? And please, improve the labelling, in particular colours of packaging etc, rather than the boring, bland white colours and labelling. Give consumers some eye-catching, attractive options to choose from and get drawn to their own brands even if the quality is sub-standard to the named brands. Having said this, I will give Coles a thumbs-up for their own brand ice cream varieties, they are just as good if not better than some of the named brands.