Posted by: Gavin
Posted on: 13th Apr 2015
The true issue here is whether you choose to: 1) buy a branded (hopefully Australian) product and support an independent, sometimes family-owned company/business producing something of value to people; or 2) buy a home/supermarket branded product which is the result of the huge supermarket conglomerate screwing down profitability for the manufacturer/producer in favour of higher profit margin for the supermarket chain.
I know most people are primarily concerned with their own outlay and don't consider the wider ramifications. However, there are much greater issues at stake behind your saving of a few cents when you choose to buy a supermarket branded product.
In the end, when there are no independent brands left and your only choice is supermarket-branded product, we'll all be paying more. The only winners are the Woolworths/Coles/Costco/Walmarts of the world. Your short term "gain" will inevitably become a long term loss for us all.